Communications & Organising
I’ve been wanting to blog about the role that communications play in campaigns and organising for quite a while now so it was with great interest I read Mehdi Hasan’s article for the New Statesman where he explores the role of framing in politics.
By and large, the most difficult thing in the campaigns I have been involved in, is communicating what the campaign is trying to achieve to a wider audience. Often I hear complaints that the media is against us and no one want to listen. I can’t give you a silver bullet but I can point to some ways in which you might be more successful in communicating.
Firstly, you need to know what exactly you want to achieve. The more specific you are, the easier it is to explain to someone else.
Second, be in control of the message and of the frame. By and large, human beings will gravitate to messages and ideas that fit in their understanding of the world and how it makes them feel. Define a message based on what you think will resonate on that emotional level. Don’t define your message based on what your opposing group have said, it’ll only reinforce their view.
Lastly, use techniques like Anger Hope Action in all aspects of communications, not just in face to face conversations.
If you’re interested more in how you can communicate effectively during a campaign you can come on our Communications and Campaigns course or read these thought provoking books:
- Don’t Think of an Elephant! Know your Values and Frame the Debate; George Lakoff
- Rhetoric for Radicals; Jason Del Gandio