Saturday 18th February sees the return of Netroots UK. Manchester will play host to activists from across the online (and hopefully offline) community engage in approaches to how we can effectively campaign in a digital world.
I’ve been asked to be in one of the sessions entitled ‘Campaigning Strategies‘ which is looking at understanding how change happens and what motivates people to support your campaign,and better ways to plan your campaigns. I’m still in the process of trying to hone down all the theory and knowledge of the Organising Academy down into ten minutes (!) but I’m thinking of focusing on the mistakes that we commonly make when running campaigns.
I have yet to come across a campaigner or organiser that hasn’t, at some point, made a mistake. We all do, it’s human nature. The important part is to recognise that we need to learn from them, and crucially, share that learning.
As a journalist and activist I’ve spent more years than I care to remember promoting trade unions, so it’s rather nice to have the compliment returned and having trade unions promoting my own latest venture – the on-line news service for trade unionists, UnionNews.








