Communication is key
The TUC is celebrating union communications and campaigns with the annual Trade Union Communications Awards in London today. When times are tough, members look to their unions for guidance and support. It is absolutely vital that unions communicate what they are doing for their members – and on the evidence of this year’s award winners, they are doing a great job!
The judges – IPA Director Nita Clarke, freelance journalist Gaby Hinsliff, Liberal Conspiracy Editor Sunny Hundal, FBU Head of Communications and Research Duncan Milligan and Chief Executive of Grandparents Plus Sam Smethers – were really impressed with the range and vibrancy of submissions this year, and they had to make some tough calls as the standard of entries was so high.
The USDAW magazine Arena scooped the coveted best journal/magazine prize, with its outstanding balance between union news and giving vital information to members. The extremely readable pieces in UNISON’s U magazine and the excellent format of Nautilus’ Telegraph newspaper also won high praise from the judges.
CWU fought off stiff competition to top the best campaign category with its Keep the Post Public campaign, an imaginative campaign that used visual aids well, and UCU’s Stand up for Research campaign was highly commended.
UCU hit the top spot in the best one-off publication category with The Holocaust: It Happened! Never Again! – a well presented educational wall chart with strong visuals and clear expression. CSP won the best feature award, just ahead of NASUWT, for Party Without Pain – an amusing article with a serious message about the number and variety of injuries at major festivals and events.
The FDA won the best use of a photo or illustration award for a detailed and eye-catching cartoon by David Simonds about unemployed professionals using job centres, while the CWU and ATL were also applauded for their entries.
The best website award was picked up by Nautilus, for its smartly produced site and PCS topped the best use of electronic media category with Motions Online: Submission of Motions for the 2010 Conferences.
It is clear unions take campaigning very seriously – whether it’s on specific issues of immediate and direct relevance to their members or of wider social concern – and we hope this year’s Award winners inspire another great year for union campaigns and communications. Keep up the good work!