Winner of the TUC 60 Second Ad contest
We are pleased to announce the winner of the TUC 60 Second Ad Contest 2011. This is another fantastic year for the competition that encourages the making of TV-style adverts to promote trade unions on the web. This years’ brief was the impact of the spending cuts.
It was a very close competition and after careful consideration it is our pleasure to announce that Steve Price with his sit-com film ‘Bringing the cuts home’ is winner of this years’ TUC 60 second ad contest.
Steve Price is an incredibly talented individual. He is a remarkable filmmaker, activist and proud trade union member (BECTU). He found out about the contest whilst searching for UK Uncut movies.
‘Bringing the cuts home’ is an accomplished piece, with great comedic performance, tapping into the outnumbered ‘zeitgeist’, a very worthy winner.
The runners up are a collaborative team of three Heidi Hasbruk, Katya Nasim and Matthew Gutton with their film ‘The Cuts Game’. Their film had a nice concept, brought to life by charming music and performances.
Our other runners up are collaborative team Malfunctioning Robots (Claire Winter and Benjamin Bee), with their film ‘A Novel Solution’, a clever and humorous idea, well executed.
In our highly commended category is Ben Furber from Manchester with ‘Just One Cut’, a nice idea taking a young and modern approach.
Also highly commended were Ross Bull and Helen Macdonald from Agitator studios, Auchmithie, Scotland, with their beautiful animation, helping to convey the facts in a light hearted way.
This years’ competition had some strong entries, and we had a very friendly and expert judging panel, who took a wide and considered view.
Each year the judges are looking out for different things. They all appreciate the hard work and effort that every entrant has put into making their adverts a success. Even if an advert doesn’t win, that doesn’t mean that isn’t a success in its own right. All of the adverts will remain on the site and can be used by different people to continue the campaign against the cuts.
The TUC would like to extend a big thank you to everyone who contributed to the contest this year.
The winning adverts will be seen by hundreds of thousands of people on the big screen at Hyde Park at the March for the Alternative, as well as across the world, including showings at the Geneva Labour film festival and the Washington DC Labour film festival.
The winners will be presented with their award by special guests at our special screening of ‘Waste Land’ at London’s Curzon Renoir on the 31st March 2011.
To watch the ads and most importantly to forward on to your social networking sites follow the links below. This competition must be about action, so sharing these ads is as important as viewing them yourselves, don’t hesitate pass them on.
Bringing the Cuts Home – Steve Price
The Cuts Game – Heidi Hasbruk, Katya Nasim and Matthew Gutton
A novel solution – Malfunctioning Robots
Just One Cut – Ben Furber
We’re all in it together – Agitator Studios (Ross Bull and Helen Macdonald)