Coca-Cola backs global union call for an independent review of FIFA
The global trade union movement’s campaign for workers’ rights to be a key element of mega-sporting events is often obscured by the cesspit that is FIFA. Migrant construction workers preparing the infrastructure for the 2022 Qatar World Cup face squalid living conditions, slavery and even death. And yet the corruption and bribery that seems to characterise FIFA decision-making gets a lot more publicity. But now global unions and FIFA sponsors are getting together to address both issues: calling for an independent review commission to reform FIFA and make it fit for purpose as the governing body of the world’s most popular sport.
Unions launched the call for the independent review and tonight it has been revealed that one of FIFA’s biggest corporate sponsors, Coca-Cola, has joined that call, writing to FIFA to say:
“We believe that establishing this independent commission will be the most credible way for Fifa to approach its reform process and is necessary to build back the trust it has lost.”
International Trade Union Confederation (ITUC) leader Sharan Burrow commented:
“It’s now time for the other sponsors such as Visa, Adidas and McDonalds to take a stand against corruption and put the game back on track. Football and other sports carry the passions of billions around the world, can effect real change and solidarity. Corruption has no place in this. We back the leadership of Coca-Cola and call on the FIFA executive to do the right thing on Monday.”
Even McDonald’s has now backed the call for fundamental FIFA reform. You can add your own voice at the SaveFIFA website, sending a message to the English Football Association or the equivalent in Northern Ireland, Scotland etc.