From the TUC

Dan Whittle's Articles

What does a trade union member look like?

15 Sep 2011, By

A subject that has long concerned unions, and therefore Unions21, is how we recruit the next generation of members. Recent joint TUC/Unions21 commissioned focus group research uncovered a number of distinct and clear barriers that prevent young people from joining the union movement. These were categorised into four main themes: Lack of awareness, Lack of…

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The Unions’ image problem: Challenges in communication

01 Jul 2011, By

These two pictures, designed by Amy Jackson for Unions21, show what unions are up against when attempting to present a positive image through the media. In this first image, the size of each word represents the frequency it was used in press releases issued by five of the largest unions over a fortnight in spring…

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